Lunch + Learn: DIY Content Strategy
We are all content strategists now. If you post to a social media account, publish a blog, or send an email newsletter, you need a strategy. There’s tons of info available for professional content strategists, but it can be hard to find how-to info for “accidental” content strategists. I’ll share a DIY approach that will help you quickly develop a back-of-the-envelope strategy to guide your digital publishing efforts.
About the Presenter:
Larry Swanson – Larry has been publishing online and strategizing about digital content since the original dot-com boom. Over the past year, he has interviewed more than 30 industry experts for his “Content Strategy Interviews” podcast. He’s always scheming about how to share industry wisdom with his fellow independent professionals and small business owners, hence his development of the DIY Content Strategy concept.
Lunch will be provided for the first 15 guests.