Carolyn Parrs – Sustainability for Strategic Growth: Why the Time is Now to Tap Into the $2.65 Trillion Sustainable Products and Services Market
Sustainability for Strategic Growth:
Why the Time is Now to Tap Into the $2.65 Trillion Sustainable Products and Services Market
With 87 percent of consumers considering a company’s social and environmental commitments when making a buying decision, smart businesses are building sustainability practices and strategies into the very core of their company from the beginning. Why? Because they know that sustainable business practices produce real results: brand loyalty, rising stock values, attracting high level talent, risk mitigation, product innovations that open new markets, and more.
In this eye-opening session, Carolyn Parrs, CEO of Mind Over Markets, a brand marketing company that helps businesses get to the heart of their sustainability strategy and message, will share:
- Why integrating sustainability into your business model is critical to your company’s long-term value and longevity
- Key trends and metrics in sustainable business that directly drive sales and give you a distinctive advantage in your product or service category
- How messaging your product or service’s sustainability attributes well is essential to tapping into this $2.65 trillion market opportunity
With real-world case studies at its core, this presentation is designed for business owners and leaders from organizations that are either actively integrating sustainability communications and messaging into their business strategy already — or just getting started. Attendees will walk away with a mix of both new insights and proven strategies they can take back to their teams for immediate implementation.
Carolyn Parrs is the CEO of Mind Over Markets (MIND), a brand marketing and consultancy that helps companies get to the heart of their sustainability story and stance so that they can move their market, increase their revenue and change the world.
Carolyn started her journey working at some of the top New York City advertising agencies such as Benton & Bowles and Wunderman Worldwide, serving clients such as General Foods, Proctor & Gamble, AT&T, IBM, Richardson-Vicks, Manufacturers Hanover Trust, Time/Life Books and more.
Carolyn and her products have appeared on television shows such as Good Morning America, ABC News, CBS News and on radio and cable shows such as HBO, CNN and Lifetime Channel. Print coverage includes The New York Times, L.A. Times, Wall Street Journal, Chicago Tribune, People Magazine and Cosmopolitan.
As committed sustainability advocate, she created Women Of Green, a robust online community that “turns up the volume” of the feminine voice in green.
Her most recent endeavor: Removing 1 ton of plastic from the ocean through the Ocean Waste Plastic program with her partner, Pack Tech.
She lives and works in Seattle and Santa Fe with her pups, Heart and Soul.